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Yes, it's Pizza Dr Oetker
Yes, a colorful and poppy introduction to the first vegetable-dough-crust pizza in the Netherlands.
Introducing a new pizza is nothing special. But a vegetable dough base taps into the popularity of an "alternative and healthier" version of something we consume a lot.
That is why we also went for a somewhat "alternative" pizza introduction video with green screens, vegetable patterns, stop-motion, painted title design and a lot of color.
TV Commercial / Online video
Client: Dr. Oetker
Company: Being There
My role: Creative direction
_Creative/Copywriter: Ben Goedegebuur
Production company: From Form
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