Yes, it's Pizza Dr Oetker

Yes, a colorful and poppy introduction to the first vegetable-dough-crust pizza in the Netherlands.

Introducing a new pizza is nothing special. But a vegetable dough base taps into the popularity of an "alternative and healthier" version of something we consume a lot.

 

That is why we also went for a somewhat "alternative" pizza introduction video with green screens, vegetable patterns, stop-motion, painted title design and a lot of color.

TV Commercial / Online video

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Title design

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Client: Dr. Oetker

Company: Being There

My role: Creative direction

Collaborations: 

_Creative/Copywriter: Ben Goedegebuur

Production company: From Form