NK tegenwindfietsen Eneco

A heroic bicycle race on a regular Gazelle bicycle, against one of the most difficult opponents for "normal" cyclists: the Dutch headwind.

The event takes place every year on the Oosterscheldekering in Zeeland. That means 8.5 kilometers straight into the wind. It's a fight against the harsh weather. And not on the racing bike, but on a normal Dutch city bike. No gears and with coaster brake.

 

This event has been the traditional Dutch showpiece of the Eneco brand for more than five years. And I am proud that I was able to create the campaign, event materials and socials content for three of these editions.

Case film

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NKT LOGO.png

Event impressions

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NK TEGENWINDFIETSEN 2020_start winnares
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Client: Eneco

Company: Being There

My role: Senior creative

Collaborations: All great people that ever worked at Being There