NK tegenwindfietsen Eneco

The event takes place every year on the Oosterscheldekering in Zeeland. That means 8.5 kilometers straight into the wind. It's a fight against the harsh weather. And not on the racing bike, but on a normal Dutch city bike. No gears and with coaster brake.

This event has been the traditional Dutch showpiece of the Eneco brand for more than five years. And I am proud that I was able to create the campaign, event materials and socials content for three of these editions.