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NK tegenwindfietsen Eneco
A heroic bicycle race on a regular Gazelle bicycle, against one of the most difficult opponents for "normal" cyclists: the Dutch headwind.
The event takes place every year on the Oosterscheldekering in Zeeland. That means 8.5 kilometers straight into the wind. It's a fight against the harsh weather. And not on the racing bike, but on a normal Dutch city bike. No gears and with coaster brake.
This event has been the traditional Dutch showpiece of the Eneco brand for more than five years. And I am proud that I was able to create the campaign, event materials and socials content for three of these editions.
Company: Being There
My role: Senior creative
Collaborations: All great people that ever worked at Being There
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