A bit about me...

I spent the first decade of my career in advertising, creating brand campaigns for both established and emerging brands across local and international agencies. During this period, I focused on concept development, storytelling, and branding, which laid the foundation for my growing passion for technology-driven work and digital design.
 

In 2018, after a decade in advertising, I transitioned to digital product design at Mobiquity Europe. There, I concentrated on forward-thinking projects that seamlessly blend strategy, solution-driven thinking, and emerging technologies. I had the privilege of leading multidisciplinary teams across various regions, where I began to shape my leadership style, building empowered teams and encouraging them to push boundaries to deliver user-centric digital products.
 

Since August 2023, I’ve been part of The Brand Father, where I blend storytelling with new technologies to create brand experiences that strengthen human connections—both physically and digitally. My focus is on leveraging technology to create meaningful brand interactions that truly resonate.
 

Outside of work, alongside spending time with my family, I keep myself busy with illustrations, acrylics, AI technologies, photography, robotics, and drawing. This keep me adaptable and spark fresh ideas. I keep on trying to create projects, experiences, and initiatives that I hope will truly make an impact.

 

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CURENT INITITIVES:

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July 2024 >

AI-generated nature film

Midjourney / Runway /  Elevenlabs

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November 2024 >

Drawing a picture book

Procreate / Photoshop / Acrylics

 

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AWARDS:

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IRL/url 

FWA • SOTD

FWA • SOTW

Mobiquity Milestones 

FWA • SOTD

FWA • SOTW

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UNFUR

Lowie • Best Use of Web3

FWA • SOTD

Awwwards • SOTD

CSS Design Awards
 

Amnesty International - Silence
ADCN Silver

HEMA - Toute la France dit HEMA​
ADCN Bronz

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NK TEGENWIND FIETSEN

ADCN
Cannes Lions shortlist,
Esprix 
SAN accent

 

 

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